Social Networking - How to Integrate Into Your Website

Social networking is the process of participating in organized community building websites like Facebook, Twitter, LinkedIn, MySpace and so on. There are several hundred social websites running today, some more popular than others depending on the country and industry.

It’s a powerful medium to connect with like-minded people and potential prospects and as competition grows for online businesses, social marketing is a great way to build brand awareness, value, and community.

However, with more and more people getting in on the action, it’s becoming harder and harder for people to connect with you on these social network sites. Here’s how to let them know you’re out there socializing online.

Add a button. Many social sites like Twitter and Facebook have developers working overtime to make it as user friendly as possible. That means logos and follow me buttons are readily available. To find a button for your chosen social networking site, visit their home page and search for find me or follow me buttons. Generally, the code is provided and all you have to do is add it to your website code. If the social site doesn’t offer this type of logo or button then do a quick search online. Chances are developers have created the code you need.

Once you have the code, add the find me follow me button in a prominent place on your website. Many of your prospects and customers already have accounts with the same social sites you participate in and by connecting with them you’ll be able to share with them, learn from them, and be your truly authentic and transparent self.

Add it to your signature. Do you have an email signature? Do you send newsletters, autoresponders, and promotions? Add your social site link or name to your signature.

For example,

Joe Smith

joesmith@joesmithmarketing.com

follow me on Twitter at:

http://twitter.com/JoeSmith

Blog about it. Many marketers are using things they learn or post on social networking sites as fuel for blog posts.

For example, book editors recently had a promotion called QueryFail where they posted messages on Twitter about tips and what not to do when you query an editor. Many editors learned that the promotion was a mistake because they received several emails from people who were offended or put off by the campaign. They published their thoughts and lessons from the experience online.

My Twitter feed - social networking

Of course, you don’t have to blog about mistakes you made, you can instead offer your audience valuable resources and information you learn while networking.

Social networking is a key element to sharing who you are and what you’re about. When prospects and customers get to know you, they’ll become part of your community and today, that is the key to building a profitable and growing business.

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