Niche Marketing and Their Importance Part 2

Here we get down to the nitty-gritty. You have an idea of what a niche within markets are but not such a clear picture of how to find it. That is the million dollar question. Keep reading and you will gain insight that will help you find as many niche markets as you have time for. They all might not lead to a pot of gold but useful information can be gleaned from a dud as well.

Don’t be afraid to ask questions. The dumbest question is the one that never gets asked. If your website has a forum or blog attached, you can ask questions in your daily blog posts and evaluate the responses. People love to state their opinion of things and if you ask the right questions you will receive the right answers.

While you are at it, ask a few questions of yourself? You will have to sell this product that you believe in to a group of people you want to buy it. To do that, you must have an intimate knowledge of the product and what it can do for your customers. What market will the product satisfy? Is the product expensive or affordable? Do they need it or want it?

Use opt-ins to build niche lists. Ask visitors to register with your site. You can offer a discount or free item for doing so. Customers can leave the name and email address of family and friends in exchange for earning a referral fee.

A favorite of niche marketing is in the area of Network Marketing.

There are several ways to gain this information without necessarily paying for it from a third party. Including a disclaimer statement about the use of the information will put visitors at ease. They won’t sign up if they are going to receive a boatload of SPAM in their Inbox every day.

Use the lists to separate potential customers into different markets. Depending on the target market for your idea, you will have someplace to start with your marketing campaign. Email marketing is more profitable when you know who is more likely to respond to your messages.

For any product or service, people use search engines to compile the information for them. They type certain words, called keywords, into the search box and await the results. In the top right hand corner of the computer screen, the search engine lists how many results were returned. No one is going to wade through thousands of pages of results. They will look at the first two or three pages if you are lucky.

Discovering which keywords people are most likely to use has now become your job. There are keyword tools available on the Internet to assist you with this task. If you are selling lawnmowers, you want all possible combinations of keywords someone would use to find a lawnmower.

Some of these keywords will return millions of results. What you are looking for are keywords that have not been exploited by other lawnmower websites. Don’t just write down single keywords but also keyword phrases.

Long tail niche marketing is the use of longer three or four word phrases that can be used on your website to draw more traffic. People enter single words but just as many will use several words to narrow their search results. Matching these phrases can land you on the first page of the search results which is where you want to be.

Now that you have polled your customers and found ways to zero in on your target market, it’s time to put your niche idea to the test. The first step here is setting up a website to advertise your product.

Resist showcasing more than one niche product on a website. Each product has a different target market. If you have two products for the same target group, it is acceptable to use one website. But, using one product in two different ways to appeal to more than one group will require more than one website.

Niche marketers have been known to set up mini sites. Each website is used to market to a different target audience. Weekend warriors might like a more active site to buy their mountain climbing gear. The items will be in the low to middle of the road price range.

For a higher class of clientele that are experienced mountain climbers, they will be looking for the best of the best at any price. Since they know what to buy, a more relaxed site might suit their tastes better. That’s why it’s so important to know your target and learn about your customers’ needs.

It was stated earlier in the report that all niches won’t be goldmines. Some will flop. Niche marketing is not an exact science but then neither is any other type of marketing. Doing your homework and using that knowledge to convince a group of people that they need your product is the way to increase sales. How many sales depend on the product and the audience.

If one niche doesn’t pan out, focus on the other ones that are doing well. When you have time, revisit the poorly performing niche and diagnose the problem. Maybe you need to cast the net just a little bit wider to find a more suitable audience for the product or service. Try to salvage the niche market before calling it quits.

Don’t be afraid to experiment with niche markets. The more you identify successfully, the greater your earning potential.

Now that you have identified your product and your target audience, you have to bring the two together.

People can’t buy what you are selling if they don’t know where to find you.

How they find you is your next order of business. Remember those keywords you found?

It’s time to make use of them in a big way. If you haven’t done so, register with the major search engines so that they will crawl your sites and rank your webpages.

Come up with a keyword oriented domain name. You want people to remember you and also be easy to find. Names that are too long or combine letters and numbers can be easily misspelled. Best case scenario here, they won’t find you at all and will have to reenter the website address. Worst case scenario, your domain name will be similar to another site and they will be redirected there and forget all about you.

Give your target audience a reason to return to your site. Interesting and engaging website content that answers common questions and explains the usefulness of your products will increase sales. Some niche marketers neglect content in favor of other strategies. Creating content is easy (if you are a writer). If you don’t write, you can buy PLR content to add to your site. Before you buy any articles, be sure that they are search engine optimized with the keywords you need to draw in traffic.

Group the content according to subject. If one page is dedicated to mountain climbing technique, use a new webpage for content on choosing the best gear. Each page will be ranked separately and you won’t miss customers looking for gear information. Also optimize webpage headlines.

Niche Marketing cont.

Return to Part 1 Niche Marketing