"Opportunity is missed by most people because it is dressed in overalls and looks like work." --Thomas Alva Edison

How To Market Your Direct Sales Business

How to Market - Direct sales is an exciting business to be in. It appeals to those who wish to combine their social nature with their motivation for money and a desire to work independently. And because a direct sales representative generally has support from their parent company, it can be a fairly risk free venture. If you're considering direct sales as a business opportunity or you've started selling, knowing how to market your business will generate more profits.

Let's take a look at how to market your direct sales business:

#1 Read your manual.

Before you start laying out your marketing plan, read your consultant manual. Most companies have rules and regulations when it comes to marketing. For example, you may not be allowed to advertise online. While others provide full scale websites, customizable templates and online ordering systems already in place.

#2 Get Your Website up and running.

An online presence is really how to market in today's tech world.

Customers are moving into the digital space for their shopping at an alarming rate.

Those companies without an online presence are simply missing out on sales.

Online marketing is a great way to attract new customers and there are many ways to accomplish this however before you can do any online marketing you'll need a website.

Hopefully, your company provides the tools to either create a website or they've provided a website for you.

You may even have a few customization options, however the majority of the work will be taken care of for you.

If your company doesn't offer website services they will still likely offer logos, graphics and recommendations. There are a few options if you don't want to build your website yourself. They include:

  • Hiring or outsourcing the job to a designer, consider a freelance designer or a college student specializing in graphic and/or website design.
  • Use a predesigned template provided by your hosting company.
  • Blog instead and install WordPress on your domain. WordPress is easy to use and can be customized to look and feel just like a website.
  • #3 Market Your Website

    There are a number of ways to market your website. Before you try all of them, consider your audience, your budget and your goals. Here are a few marketing tactics to consider:

  • Offer a free newsletter that lists products, promotions, and valuable information. For example if you sell jewelry, your newsletter could include fashion tips.
  • Advertising. There are a number of advertising options including: Classified ads, Banner ads, and PPC ads.
  • Social networking. Become active on social networking sites where your audience hangs out.
  • Article marketing. Write and publish articles for online article directories like ezinearticles.com. Make sure they're relevant to your topic. For example, if you sell DiscoveryToys, you could write articles about child development.
  • #4 Don't forget to market offline too.

    Because the majority of customers will be people in your community, offline marketing is essential to your success.

    Common offline marketing tactics include:

  • Flyers and brochures,
  • Partnering with other direct sales consultants
  • Charity drives or fundraisers
  • Word of mouth
  • Referrals
  • Parties
  • Networking
  • By embracing both offline marketing tactics and online marketing tactics, you'll see your direct sales business grow quickly. And while it may seem that direct sales is generally an offline business, that's not true anymore. With technology today, you can throw online parties so people never have to leave their homes. Find your audience and market to them, wherever they are, for more direct sales profits.





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