Free Information - Improve your Bottom Line with Tutorials

Free Information - Why are tutorials so important for making sales? Because most great marketers agree that educating your customer while also selling to them is very effective.

How do you educate them? By offering free "how to" advice related to the product you are selling. Even though you aren't giving away your most valuable information, you are still providing good quality advice they can use.

When some marketers give away free information, they just throw together a bunch of useless bonuses to make their product appear more valuable than it really is.

This is not how to do it.

Instead, you want to offer great value.

This way, your customers will be thinking "if the free stuff is this good, I can't imagine how great the product must be!"

What kind of tutorials are the most effective?

There's really no right or wrong answer to that. The best marketers generally use a variety of outlets. For instance, write an informative blog posts along with your email course. Also submit articles to online directories. Post "how to" videos on YouTube. These are all great methods of getting good information for free.

That doesn't mean you shouldn't sell. At some point you obviously want to tie the free information into your product. Don't stop educating, but now focus on why the product you are selling is the best option for them.

How do you focus on your product?

First attract people by giving them information for free. Do not give them the entire solution to the problem, but more than enough to get them interested. You leave out a piece of the puzzle, which is the product you are selling. Then you explain why they need to invest in it to get the whole story.

For instance, if you have an information product on how to play better golf, you might have ten really great tips in your product. You wouldn't give those in your free emails. Otherwise people will just ask for a refund when they find that the information they've bought is the same.

Instead you might have an e-course on the "top ten mistakes golfers make."

This at least helps them know important things they can avoid doing on the course, even if it doesn't give them the whole solution.

The bottom line is that if you say nothing worthwhile in your sales letter or emails, people are going to think that what you are selling can't be that great either.

Your free information doesn't have to give away any of your valuable secrets, but it should provide enough value to generate interest.